Meet Andrena - Founder of The Kindled Seed Mercantile

Andrena is a wife, mother, and intentional homemaker living in the northwest corner of Minnesota, where the seasons shape her days and the prairie wind carries stories of resilience and renewal. In 2023, she founded Simply Be You Boutique as part of a personal journey — a reawakening to her authentic self after years of quiet transformation. What began as an online clothing shop soon evolved into The Kindled Seed Mercantile, LLC - a soulful apothecary rooted in handmade living, ancestral wisdom, and the healing power of simplicity.

Her creations — soy candles, goat milk soaps, and restyled vintage treasures — are more than products. They are reflections of her values: authenticity, sustainability, creativity, and connection. Each item is crafted with care and intention, designed to bring peace to the soul and beauty to the everyday. Through her work, Andrena shares not just goods, but a way of life — one that honors the past, embraces the present, and kindles joy in others.

Her mission is to inspire others to live with heart and purpose. She believes that when you set your mind to something and nurture it with love, you can grow anything — even a dream. That belief is woven into every candle wick, every bar of soap, and every story she tells through her mercantile.

Outside of her business, Andrena finds joy in the simple rhythms of family life. She delights in attending her children’s activities, gardening and canning the fruits of the land, exploring the outdoors, and traveling with her family. Her days are filled with gratitude, growth, and the quiet magic of living close to the earth.

If you have faith as small as a mustard seed- nothing will be impossible for you. - Matthew 17:20